Will the New iOS 8 Software Update Crush Your Current Mobile Marketing Strategy?
New iOS 8 Software Update Features
Apple unveiled a preview of their new iOS software a couple days ago, set to be the 8th installment of their software version. Some of the new features in the iOS 8 update include a smarter keyboard that can help predict what you will say next and an all-new health feature that keeps track of footsteps, heart-rate, your sleeping patterns, and much more. The biggest feature added is how your apps will be able to interact with each other and share information. For example, one app that keeps tracks of different health stats can interact with another feature of the phone that keeps track of your heart rate and exchange information that can make the app function better.
On Apple’s website, they described what makes iOS 8 the world’s most advanced operating system:
“It’s the details. The innovations. The complete experience. It’s the fact that you can now see (and edit and organize) every photo you take on all your devices. That you can add your voice right in a text message. And that your health and fitness apps can now communicate with each other, with your trainer, and even with your doctor.”
What Does This Have to Do with Mobile Marketing?
Thinking ahead, this new app feature will give birth to a whole new tracking system within mobile marketing. Much like on computers today, browsers, social websites and advertisers can keep track of sites you visit and pick up on your own personal trends in order to tailor the ads they show you.
Through this new app feature, different companies can start advertising on your personal smartphone through the various different apps you use, and even web pages you load in Safari. For example, when you visit a sports blog site on an app or web browser, in the future, you may see advertisements for different sport-related products and brands.
With technology that allows advertisers to “ping” consumers during crucial sales moments such as post-product browsing or upon receiving the product, knowing exactly when and how to advertise to clients is becoming increasingly easier. This however may become a slippery slope, because the constant advertising on people’s personal cell phones may become annoying and could change the relationship between humans and their phones.
This emphasis on cross-app user engagement opens up countless new possibilities in the world of mobile marketing. For more information on mobile marketing, contact us.