Using Social Media, Especially Twitter, to Promote Your Company
This year, yes I know it’s only been a week, I became really interested in learning more about how a business can use social networking, especially Twitter, to its advantage. My interest was sparked after reading “How Twitter is revolutionizing the business world.” So before I jumped in and started firing off on all cylinders, I decided to learn as much as I could. I went out and picked up the book “Twitter for Dummies.” Very informative. Laura Fitton and her two co-authors seem to know what they’re talking about. Here’s what I’ve learned about this microblogging tool.
- Your best friend is the ‘what are you doing’ box and the ‘reply’ button. When you reply to a tweet you should leave your signature @username (@jmfmarketing) in your reply, so people can view your page.
- Listen closer to what people are saying and respond when you can add value to the conversation.
- Watch for conversations about topics relevant to your company or product and provide unselfish solutions, ideas and help to those conversations.
- When you tweet you should only post useful and relevant information, i.e. talk about what your business is doing.
- Update your status at least once a day with short, direct messages because they work best given Twitter’s 140-character limit.
- Share links to interesting things happening in your community.
- Ask and answer questions.
- Brand your Twitter page.
- Do make new friends (prospects) and keep the old.
- Don’t just limit yourself to Twitter as there are many other social networking platforms that are just as good and even better, such as Ecademy, LinkedIn, Facebook (you’ll need a Fan page) and much more.
Categorized in: Web Marketing