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Using Social Media, Especially Twitter, to Promote Your Company

This year, yes I know it’s only been a week, I became really interested in learning more about how a business can use social networking, especially Twitter, to its advantage.  My interest was sparked after reading “How Twitter is revolutionizing the business world.”  So before I jumped in and started firing off on all cylinders, I decided to learn as much as I could. I went out and picked up the book “Twitter for Dummies.” Very informative. Laura Fitton and her two co-authors seem to know what they’re talking about.  Here’s what I’ve learned about this microblogging tool.

  • Your best friend is the ‘what are you doing’ box and the ‘reply’ button. When you reply to a tweet you should leave your signature @username (@jmfmarketing) in your reply, so people can view your page.
  • Listen closer to what people are saying and respond when you can add value to the conversation.
  • Watch for conversations about topics relevant to your company or product and provide unselfish solutions, ideas and help to those conversations.
  • When you tweet you should only post useful and relevant information, i.e. talk about what your business is doing.
  • Update your status at least once a day with short, direct messages because they work best given Twitter’s 140-character limit.
  • Share links to interesting things happening in your community.
  • Ask and answer questions.

Other tips

  • Brand your Twitter page.
  • Do make new friends (prospects) and keep the old.
  • Don’t just limit yourself to Twitter  as there are many other social networking platforms that are just as good and even better, such as Ecademy, LinkedIn, Facebook (you’ll need a Fan page) and much more.
Using Social Media, Especially Twitter, to Promote Your Company was last modified: January 2nd, 2015 by J.M. Field Marketing
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