Top Five Marketing Tips
These marketing tips can be done weekly to generate interest in your products and improve your brand awareness. Marketing your company should be done constantly, not once a month or a year. By doing one of these marketing tips weekly, you can improve your customer base and increase profits.
Update your company’s social networking page, whether it’s Facebook, Twitter or Myspace, at least once a day to let your target audience know what’s new at your company. This is also a great way to offer specials to a select group of clients.
By blogging about the products and services that your company offers, you are providing your target audience with more information about your products/services and creating links for the search engines. Your blog should share information that people will want to read, discuss and link back to. You should update your blog daily or at least twice a week. Make sure that you include keywords in the title of your blog. And, always respond to comments made by readers.
Creating an e-newsletter is a great way to promote your business while providing useful news, advice, offers and deals. An e-newsletter is the best way to keep your customers and prospects up-to-date about what’s going on at your company. This will help build your brand loyalty and encourage repeat business. You can offer a weekly, monthly or quarterly e-newsletter.
This is a cost-effective way to promote and sell your products or services online. By allowing other companies to advertise your product/services on their website, you can easily gain new customers. You only pay your affiliate for each click or purchase made by the customer. And, you decide how much you want to pay. Affiliate marketing can effectively increase traffic to your website and sales.
Giving Away Samples
This is a great way to encourage your prospects to try your products and entice them to become customers. You can give away samples outside your store as well as at trade shows, conferences, product launches and other events. Try giving away samples to see if you get more customers from the freebies. Or you can giveaway samples to customers who are sure to tell their friends and families about your sample giveaways.