The English Language and Content
By now you know that a lot of what I write about is tinted and sometimes even laced with cynicism or a measure of sarcasm. It doesn’t matter. I’ve been told for years that nobody reads my copy in any of my ads anyway. Not only is that disconcerting, but it might be true.
The English language has changed. Nobody has time to read. Everything is in shorthand. I watch the younger generation thumb away at their texting. It is trly amzng, if u gt my drft. Eventually, spelng, grmmr, and cotnt will become extinct. I am most concerned about content. I look at the new channels of communication, particularly the internet. Everything has been reduced to banner ads. There are two schools of thought on this. If you have honed your core message sufficiently, you should be able to get your point across in the limited time and space a banner ad affords you. But what about content? Do we really get to effectively communicate enough worthwhile information about our products and services in a two-inch, 5-second slot? Not sure.
Here is what I do know. Writing is changing. Information is stored and disseminated on the head of a pin. Soon we will be fed our knowledge much like those dried emergency food packs, no flavor, no taste. Imagine if this truncation started centuries ago. The bible might have read “Love God, be nice” and people would be curling up in bed at night with a good one-liner, like “the end.”
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