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SEO 101

We’ve mentioned before the importance of SEO when writing copy for web pages. SEO is essentially a form of Search Engine Marketing (SEM) and can only benefit your business and the ranking of your site if it is done correctly. In case you agree with what we’ve said in the past but still have no idea what SEO is, then you’ve stumbled across the right post. This week we’re offering you a crash course in SEO 101, or SEO for Dummies, if you will. So read on to get schooled on the essentials of SEO.

It’s all semantics

Keywords are critical when it comes to SEO. They are what make it all possible. First you’ll need to develop a list of words that relate to your specialty and your site. Then you’ll have to run these words through an SEO tool that will analyze each word and phrase to determine how often they are searched for. The keywords that users most frequently search are the words you’ll want to focus on incorporating into your content.

Title your work

A title tag is an HTML element that is used to determine the topic and serves as a short summary of a web page. Although users often don’t see these titles when they visit a site since they are embedded into the code, they hold great value to search engines when they scan a page for relevancy.  Having a web developer that is SEO savvy can be very helpful, as they will know to incorporate your keywords into your site’s meta data.

Link together

Links are a great way to boost SEO. When external sites link back to your site or consistently recommend your page, your site will translate into a reliable source for information and subsequently rank higher on search engine results page.

Some try to fool search engines by purchasing additional domain names and including links back to their main site, however search engines are no dummies and they can very easily catch on to this.

Be conscious of link names

The terms used to title links on other sites are considered relevant words or phrases to your site. For example, if you specialize in auto repairs, when the word “mechanic” is linked on another site back to you, search engines will assume “mechanic” is relevant to your page content as well.

Build your reputation

Unfortunately the popularity contest was not left back in high school with your retainer and funny haircut. Building a good reputation with search engine bots is important. When search engines scan your site they look for trending topics and engaging content. Sites that contain these elements are likely to rank higher than those that are dated and overly keyword saturated.


The above elements are important to any and all SEO initiatives. But, perhaps the most important factor is having quality content. Besides focusing on the right amount of keyword density, your site must provide users with valuable information beyond your initial selling points. Your content should be engaging and urge consumers to spend more than just a few minutes on your site. SEO copywriting isn’t easy. Having an SEO expert develop your keyword list and help you incorporate those words and phrases into your content without compromising its value is your best bet. Call us today to find out more about the SEO services we offer.

SEO 101 was last modified: January 23rd, 2015 by Kirsten
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