Partnership with VisualGraph Improves Pinterest’s Search Tool
Pinterest has now improved its search engine tool thanks to VisualGraph, a visual search platform that recognizes images. The enhanced search tool now provides Pins based visually on what users look for as opposed to acquiring images based solely on text. For instance, if a user is searching for images for his/her board that reads “Cruise Vacation”, that person might search the word “cruise.” The old Pinterest search tool would have pulled up Pins that had the word “cruise” in the texts or description. Thanks to VisualGraph, results on Pinterest are now acquired from various images as opposed to just text.
Kevin Jing, the co-founder and CEO of VisualGraph, as well as former Senior Research Scientist / Tech-lead at Google, helped link both VisualGraph and Pinterest together. “On Pinterest, millions of people are curating and sharing billions of Pins everyday,” said Jing. “And these Pins are more than just images – they link to contents that can inspire and enrich people’s lives. We are excited for the opportunity to combine machine vision with human vision and curation, and to build a visual discovery experience that is both aesthetically appealing and immensely useful for people everywhere.”
The improved tool comes with two different settings to filter results. These options are labeled “All Pins” and “Just My Pins” to assist further in narrowing down the search for desired images to pin. The latter of both settings is particularly useful for those who want to Pin their previously used image to a different board or send it to a friend or social media platforms.
The newly improved search tool benefits not only users, but Pinterest itself. For instance, it aids in the increase of users to use Pinterest as a search engine as opposed to a standard browser search. This will enable users to stay on the site instead of searching on other sites for images. Another benefit of the search tool is that Pinterest can now obtain more information about what users are searching for and pinning. Such information can be used to better determine Pinterest’s main audience for suitable advertisements displayed on the site. Businesses attempting to promote new or little known products can benefit from the search tool as their images will become more searchable.
With the partnership between VisualGraph and Pinterest, searching is not only easier but more effective as well. Relevancy in regard to seeking specific images is augmented instead of being based solely on text that may not be in conjunction with past search results. Hence, the new search tool will benefit all kinds of users.