Web Marketing Questions:
PageRank is one of the factors that determines the numbered spot that your website is in on the Google search engine. When you search something on Google, you are returned a numbered list of results (usually 10 per page depending on your settings) and most users click on the first few results for their answer. PageRank refers not only to the result but also the process. It’s the algorithm used by Google Search to position websites in their search engine outcomes. It was named after Larry Page, a founder of Google.
It is one way (but not the determining factor) for establishing a web page’s importance. In the game of SEO, the websites with very high keyword density (a large volume of the searched term) used to be ranked higher. This led to “keyword stuffing”, a spammy technique that no longer has much traction. Now, pages are deemed to be important primarily by the amount of quality links that lead to them. PageRank thinks of links like votes, and the more links that lead to the site, the more votes have been cast, a la a reality show singing competition. This theory has ground as pages tend to link to other pages with relevant content.
PageRank does not only rely on quantity though, quality is very important. Pages with high importance are given much more value when determining the quality of the links. However, if a page has too many links themselves, it gives the page it links to less weight. PageRank is an important factor in determining your site’s search result ranking but it is not the only factor so everything should not be placed on its shoulders.