Online Marketing With SEO Standards

Search Engine Optimization (SEO) is a critical part of online marketing strategies. It helps websites stand out in the clutter of cyberspace and creates the ever-important “juice” that drives web surfers to a certain site. SEO marketing efforts are designed to create communication between websites and search engines with the intent of boosting the volume and quality of traffic to a site, as well as improve the overall ranking. SEO efforts may involve a site’s coding, presentation, structure and the use of relevant keywords.

J.M. Field Marketing can help your company build a solid Internet marketing strategy and promote your business in the major search engines. Services that compliment SEO efforts include:

• Pay Per Click Advertising – This is an advertising model in which advertisers pay only for the clicks that come to their website from a placed ad. PPC ads are displayed on major search engines and are based on a set of keywords or themes relating to the advertiser’s business.
• Optimized Online Press Releases – Increase your search engine visibility with press releases announcing your products or services to the World Wide Web. Press releases act to increase search engine visibility as well as spark interest in your products and services.
• Search Engine Visibility – Search engines have become the primary vehicle for finding information on the Internet.Using the correct SEO tools can help your site get noticed by search engines and your market. Visibility tools include links, meta-tags, ranking, keywords, HTML analysis, page views, referrers and referrals and the time your site has been live.
• Backward Links – You can increase your overall search engine ranking by increasing the number of links to your website from other relevant website addresses. Link building requires seeking out solid, permanent links on related pages. Links can be reciprocal or one way, but should use your top keywords in the anchor text for the most powerful targeted traffic.