New Google Algorithm to Reshape Web Browsing
What you need to know about your business and the newly launched Google algorithm
You’ve probably heard about the buzz in the online community over the newly deployed Google algorithm. You may not even know what any of that means, but anyone with business sense knows that when the whispers are coming from all corners of the business world, if you don’t know then you better find out.
What is the new Google algorithm?
The new Google algorithm, in a nutshell, is aimed at reshaping how it renders its search results to promote quality over quantity. This is good news for the white hat wearing folks of the digital world, those who utilize genuine content and technical “tricks” to boost SEO. The losers of this new algorithm are those that employ black hat tactics by finding loopholes in Google’s algorithm to optimize their SEO. While it all sounds sinister, in this black hat vs. white hat dilemma neither is wrong or illegal. Think of it as reality TV vs. PBS.
Google makes around 500 changes to the algorithm that produces search results each year to continuously modify and combat the black hat tactics.
“This update is designed to reduce rankings for low-quality sites — sites which are low-value add for users, copy content from other Web sites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites — sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.” — Amit Singhal, a Google fellow, and Matt Cutts, who leads Google’s spam-fighting team, wrote in a company blog post about the Google algorithm.
Why the new Google algorithm is good news
The New York Times offers a unique insight on how this is will impact web search results positively.
What the Google algorithm means for your business
Google said its new update will impact about 12 percent of search queries. When it is getting millions of searches each day, that amount is incredible. Like a lot of companies with an online presence, you probably have a general understanding of the many variables that go into the quantitative information you collect. You also know that Google is king, accounting for nearly 68 percent of all search engine activity. In essence, you can’t afford to not note this change. The biggest impact, in the short term, will be page rankings dropping.
For those who don’t pay attention, you could start to see penalties, no matter how big or small. J.C. Penney and Overstock.com were both penalized for employing black hat tactics. The easiest way to avoid the eye of
Sauron Google is to not have dead links or duplicate content. Content is king, so better quality is always better. It also doesn’t hurt to have a technical cowboy/cowgirl on the back end to make sure you’re plugged in to the right channels, too.
As time rolls on, more will reveal itself on this new Google algorithm, especially as more and more companies start to come under fire.