Web Marketing Questions:
Corporate video is audio-visual communications material used mostly by a company, corporation or organization. It can come in the form of a DVD, High-definition video, streaming video or other media. Corporate videos are often intended for a specific purpose in a corporate B2B environment. They are usually meant to be viewed by a limited audience, but with the proliferation of video sharing sites like YouTube, corporate video can be used for marketing purposes.
Corporate video is usually done to highlight a product, service or the company, or can be used specifically for employees as training or informational videos. Other examples of corporate video are staff training and safety videos, promotional/brand films and financial results videos.
Because of digital technology, corporate video sometimes merges with other types of media communications, like broadcast TV and TV advertising. Also, because of the advancement of technology, most corporate video is not even in video format, but may be produced using the same techniques and style as a broadcast TV program. Corporate video may be produced in house for a company’s internal purposes or a videographer may be hired to produce a professional corporate video for another company. When producing a corporate video for a client, the company will take the client’s brief, create a script or storyboard, liaise with the client and confer on a production schedule and delivery date. The corporate video production process usually involves pre-production, video production, post-production and video editing.
Corporate video can definitely benefit your business if you use it for external purposes. Posting video of your employees and what they do will bring your employees a sense of authority that can be shown to potential consumers. Corporate video can also be used as promotional or branding videos.