Big Data for Marketing, Jump on it before Your Competition Does
Something that seems as simple as to just analyzing data can be one of the most valuable aspects of getting in touch with your customer and reaching them in a new, effective way. Companies using Big Data Analytics for marketing are becoming more familiar with how to pin point exactly what and when to send in order to keep the customer more engaged and flattered in a sense that they are an individual aspect of your business and not just another order that needs to be processed.
So what’s the Big Deal with Big Data?
In a simple way of understanding, think of it as an engine for your company. It works to build performance and takes data collected through different platforms and converts it into insightful information. This is possible from an integrated filing system called Hadoop that stores any type of data that normally would have been discarded. Now having the access to this material is increasing the way we can get in touch with our customers and increase fulfillment.
Before you get carried away from the mounds of data, the bigger opportunity is to know how to use it effectively and improve your decision making with clients. Know how to market more accurately and timely whether it’s through birthday months, purchase anniversaries or anything personalized that relates to the customers buying habits.
By levering the data properly, businesses can generate better insights on their customer behavior and target people that aren’t even customers yet. This is due to the information collected from visitors search terms and what site they are destined to land on. What really are they looking for? How can your business be the first ones to help? Big Data for marketing allows you to discover that information.
Know How to Get Noticed and Beat out the Competition
A great way to stand out is to go offline with your customers. For example, send a personalized letter, or note in a package. Small businesses can sometimes be the only ones that harness this because they have fewer customers to manage. The use of Big Data makes that kind of tailored marketing easier to generate and deliver to the masses.
It can be easy to get lost in the shuffle of a big industry, and using Big Data helps to identify the gaps and analyze the differences between what consumer’s desire and what “the other guys” are offering.
By using Big Data Analytics, you have the ability to find out what’s missing in what consumers are being offered, and use that to be prominent in your marketing. The return will be an increase on fulfillment and ultimately a better relationship between you and your customers.
Are you interested in learning more about increasing fulfillment and marketing for your business? Contact one our Web Marketing Professionals today!