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The Flash iPad Debacle

If you’re patiently waiting for Flash to appear on your iPhone or iPad, then don’t hold your breath. There is a very good chance that you will never see Flash on any of these products. This seems like a bad move on Apple’s behalf, which raises the question: Why does Apple not want Flash on their media devices? I’m sure you know that Flash is Adobe’s highly popular platform for displaying interactive graphics, animations and videos within a web browser. Flash has grown from being a simple animation player into a multimedia platform capable of running applications of its own. Studies show that 98% of desktop computers currently support Flash.

Although Apple has not reported a direct reason why they refuse to use Flash, many speculate that Flash was the main source of Apple applications crashing. To prevent the same thing from happening on the iPhone or iPad, they’ve left it out all together. But others say that Apple doesn’t want Flash on the iPad and the iPhone because the software will allow viewers to play Flash games and watch Hulu videos online for free instead of paying for them through the App store. This would decrease the amount of revenue generated by the App Store and Apple wants to keep their monopoly intact.

Steve Jobs told Wired Magazine, “No one will be using Flash. The world is moving to HTML5.” HTML5 is the next major revision of HTML (Hypertext Markup Language), the core markup language of the World Wide Web. HTML5 will support the interactive graphics, music, and animations that the current HTML language does not.  Both Apple and Google consider HTML5 the future language of the internet.

But can preparing for the future make Apple users feel that their current product is a little too advanced since they won’t be able to view Flash content on many websites? Think about it, most of the popular websites like ESPN, Disney, and JibJab run on flash. It’s going to take a while before every website with Flash videos is converted to HTML5. So hopefully Apple can weather the storm for a brighter future.


The Flash iPad Debacle was last modified: December 16th, 2014 by J.M. Field Marketing
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