Your Non Mobile Friendly Website Is Costing You Big Bucks
You’ve been trying to get into the good graces of Google for some time now, whether it’s staying away from keyword stuffing, duplicate content or spammy links. With all your attention focused on dodging those taboo tactics and keeping your site penalty-free, you may be unaware of Google’s latest launch. With mobile users in mind, Google officially launched something that’s going to make it easy for people using cell phones and iPads (virtually everyone) to determine if websites on their search results are mobile friendly.
What is it that Google has done to make this nifty strategy work, you might ask? All you have to do to find out is pick up your phone and search for something on your browser. Once you scroll through your results page, you can save yourself the time and energy of landing on a website that isn’t optimized for mobile because the ones that are will have a mobile friendly label directly underneath the URL. This new action that Google has taken is not only convenient for mobile users, but it’s also practical for the millions of people utilizing the Internet via smartphone or tablet.
Why Websites That Aren’t Optimized for Mobile Confuse Customers Instead of Convert
Don’t you hate it when you click on a website from your search results and land on a page that isn’t optimized for mobile? Well, according to Demandforce, you’re not alone because 48% of Internet users feel irritated and unsatisfied once they land on a non mobile friendly site. The content looks microscopic, images and links are barely identifiable and you feel like you’re scrolling all over the place to read the website. They say patience is a virtue, but sometimes throwing your phone against the wall seems like the better choice when websites aren’t mobile friendly.
Do you think that an annoyed visitor on your non mobile friendly site is going to buy something, let alone stay on it for more than a few seconds? The answer is no because they aren’t going to waste their time trying to decipher what your poorly built website is all about. In fact, a Google survey discovered that 61% of users will quickly bounce off your site if it isn’t mobile friendly. Not to mention, your non mobile friendly website is the reason you’re not getting the conversions you want. A KISSmetrics infographic shows that even a page response delay with the length of 1 second can lead to a conversion rate decrease of 7 percent!
Google’s New Warnings May Put a Damper on Your Mobile SERP Dreams
Do you have high hopes of ranking well in mobile search? Well, if your website isn’t optimized for mobile and has no future plans to go mobile friendly, then you might not like where Google decides to place your website in search results. That’s right… Google is stepping up its game by issuing warnings through Webmaster Tools, as well as e-mail, that state to “fix mobile usability issues” on websites that aren’t optimized for mobile. In the past few months, Google has definitely made it known that it takes mobile usability seriously (and these warnings prove it).
Basically, Google believes that the most ideal search results have mobile users in mind and display relevant results that they can click on from their device without any difficulties. When someone lands on your website, it shouldn’t be a mission to read and scroll through pages. These problems don’t arise with mobile friendly websites because they are specifically designed to respond to mobile devices and display content that positions itself according to screen size.
It’s Not Too Late to Go Mobile Friendly and Gladden Google
In order to find out whether or not your website is mobile friendly in the first place, take the test. If your site fails the mobile friendly test, proceed to the report in Webmaster Tools. The mobile usability report, located in the section titled “Search Traffic,” does an inspection of your website by analyzing web pages and determining which ones are problematic to mobile users. Included in this diagnostic test will be the number of pages with errors, the type of usability errors detected, and a graph to track progress and guide you in the right direction. No matter which error pops up, each one is clickable and provides you with an in-depth report so you can work on resolving the issue.
In addition to making Google happy by transitioning to a mobile friendly site, customers will have an enhanced user experience and keep coming back. When people keep coming back, you are more likely to receive an increase in conversions. That’s exactly what happened to 62% of businesses that provided a mobile friendly website to visitors (Econsultancy). Since the conversion rate is 160% higher for websites that are optimized for mobile (NetElixir), why aren’t you switching to mobile friendly right now?