Make Web Transactions Safer with These Checkout Optimization Tips
Does Internet shopping sometimes put you over the edge? Does inputting credit card data makes you break out in a sweat when you don’t even know if you trust the website you’re on. You want to seal the deal but you feel conflicted because your trust level with the website isn’t very high.
With big names like Target and Home Depot experiencing credit card fraud, it seems nowhere is safe. Although the customer can walk away and wash their hands from the unsatisfactory experience, an Ecommerce website will continue to suffer each time it loses a customer. In order to prevent this from happening, how can Ecommerce websites use checkout optimization practices to ensure a safe web transaction?
1. Layer Your Ecommerce Site with Authentication: Ensure Checkout Optimization with an SSL Certificate
Even though gaining trust from your customers isn’t always the easiest thing, there are plenty of strategies to use on your Ecommerce website that will earn the trust of your (potential) customers. The first component toward checkout optimization is adding an SSL certificate to your site. An SSL certificate, short for Secure Sockets Layer, is like the stamp of security approval that convinces customers your website is legit.
SSL encryption is ideal if your Ecommerce website accepts and processes credit card information. The last thing a customer wants is an insecure connection when plugging in personal information and payment data. If you don’t want the customer to ever worry about this, add an SSL certificate to your checkout optimization to-do list. This will enable the connection to remain secure between the customer’s browser and the website’s server, preventing theft of personal information. If you don’t think an SSL certificate is enough proof that your site is safe, you can also benefit from including security verification questions as well.
2. The Importance of PCI Compliance with Electronic Payments, Regardless of 3rd Party Services
You may think that just because you’re using a 3rd party payment processing service like PayPal that you don’t have to be PCI compliant, but that’s not true. The bottom line is that any company accepting, storing and processing credit card payments and data needs to meet the PCI Data Security Standard, even if a 3rd party service takes care of payments for you. PCI compliance is a crucial part of maintaining checkout optimization because it reassures customers that your business is doing everything possible to protect their payment data. Unless you want to encounter problems, like fines, for rejecting PCI compliance and put your company’s reputation on the line, see to it that you strive for checkout optimization through PCI compliancy.
3. Complete Checkout Optimization with Different Payment Possibilities
Your Ecommerce website may be top of the notch, but there’s probably someone out there in the world that will be hesitant to checkout through your platform alone. Popular or not, your Ecommerce website may run into problems if you only provide one process of payment. Since most people worry about online shopping and show resistance toward electronic purchases, why not seek checkout optimization by presenting the customer with various payment choices? With all the recent security breaches that have affected big name businesses, it wouldn’t hurt to reduce consumer fear by introducing an additional payment pathway that they can trust. This means integrating 3rd party services, such as PayPal and others, into the picture.