Great web design is essential because it is your web store’s first impression. Just like in a brick and mortar store, the visual aspect is a determining factor on whether potential customers stay and buy. Following that same principle, if you have junky Ecommerce design, it will be harder to create conversions from traffic and you may end up with a high bounce rate. Ecommerce retailers often spend a bulk of their change setting up and maintaining their site(s), using high quality photos and a reputable shopping cart and domain hosting to provide a pleasing customer experience which multiplies sales. It’s necessary to create a pleasant atmosphere in your store and keep it clean and well-maintained. Design uses different themes, colors, content, etc. to create the experience the target market will most respond to. Code is manipulated to change the look of the sites and different web page placement is tested. If the design is not good, it may communicate that the products aren’t either.

Good Ecommerce web design is also visually attractive and pulls potential customers in who will want to linger on your site, which will create conversions. It’s very important today to make your Ecommerce website mobile-ready, as so many people buy across devices. Also, incorporating social media buttons into your store’s site is a great idea to get your items shared across a vast network of potential buyers. Social media will give your brand a human feel and connect it with broad and niche audiences.

As far as the cost for good, it is based on the customer’s needs- such as whether they need static, dynamic or Ecommerce pages. It also varies depending on how many pages, products or custom features the customer needs; features like interactivity, video-driven content or boutique-style writing. Some customers are more concerned with presenting the perfect brand while others deem putting a large amount of product on their site to be most important. All of these factors determine cost.