The Times They Are A-Changing: How Does Google Alphabet Affect Your Business
Google unveiled their new logo today as they prepare to become a part of a new holding company called Alphabet. Although the familiar blue, red, yellow and green hues we’ve come to recognize over the last 17 years are still there, albeit with different shades, the new logo brings more change than just a new typeface, coined “Product Sans”.
Shocking the tech industry, Google announced recently that they would become part of a much larger holding company known as Alphabet. As digital marketers who employ many of Google’s services, we can’t help but wonder: “How will Alphabet affect our business and our clients?”
G is for Google, That’s Good Enough for Me
So, what is Alphabet? Plainly put, Alphabet is a new umbrella company being set up by Google’s co-founders with the biggest subsidiary underneath being Google, as a search engine, Gmail, YouTube, and Maps. Other projects or companies will now branch out on their own under Alphabet. These include:
Google Fiber – Project that works on bringing faster broadband to the U.S.
Calico – Project that works on using top geneticists, doctors and molecular biologists to extend human longevity.
Nest – Project that works on advancing home safety with security cameras and more.
Ventures & Capital – Google has two investment arms which have backed more than 300 companies and includes a growth equity fun.
X – Project that works on developing new technology like self-driving cars, glucose-monitoring contact lenses and more.
Google will still operate as Google. So your ads, email and campaigns will still be in the same place.
“We are not intending for this to be a big consumer brand with related products — the whole point is that Alphabet companies should have independence and develop their own brands,” said Larry Page, co-founder of Google, in the announcement.
Google co-founders Larry Page and Sergey Brin will run Alphabet as CEO and President, respectively. Taking over as CEO of Google is Sundar Pichai, who has worked at Google since 2004.
My Business, Alphabetized?
Will anything change for your business in the wake of Alphabet? The short answer is: no. Most of us who use Google for business only use services that will stay in Google’s wheelhouse and branding. If you own stock in Google (congrats!), your shares will convert into Alphabet stock, but the company will still trade as GOOG and GOOGL, their old NASDAQ ticker.
Will other companies like Facebook follow suit? How do you feel about this change? Let us know in the comments below!