5 Important Things You Can Learn from Ecommerce Tracking With Google Analytics

Digital Marketing Professionals have always relied heavily on Google Analytics to get useful data about their websites.  One great feature offered by Google Analytics that is seldom used is Ecommerce Tracking. Below are 5 important things you can learn from using Ecommerce Tracking with Google Analytics.

1. Where Your Sales Came From

It is vital for companies to know where their sales come from so that they can keep track of what efforts are converting into results and capitalize on them. With Ecommerce racking in Google Analytics, you can figure out sources of your company’s sales such as: organic, direct, or e-blast efforts. You can also import Analytics goals and transactions into AdWords Conversion Tracking to further track ad clicks and analyze your website data.

2. Product Performance

With all ecommerce sites, tracking product performance is imperative. Knowing how specific products are doing can help you determine from a business standpoint, what products you might want to pull from the site or put more marketing dollars behind.

3. Time to Purchase

The Days to Transaction and Sessions to Transaction tabs track the average number of days and sessions from the consumer’s first interaction on your website to their ultimate purchase. While analyzing these metrics you can also dig deeper into segmenting to figure out the pages consumers might have bounced off of or the pathway they took to get to the final purchase point.

4. Average Order Value

With the Average Order Value part of Ecommerce Tracking in Google Analytics, you can analyze whether your consumers transactions are coming from the purchase of multiple products, if your consumers are buying in multiples and if your quantity discounts are generating palpable results.

5. Monthly Sales Stats

This feature allows you to compare, daily, weekly and monthly sales. You can also figure out the monthly sales stats revenue, quantity of SKUs and how many transactions a consumer made, which can be valuable for future campaigns or remarketing.

Thanks to Google Analytics, Ecommerce Tracking is extremely user-friendly and fairly easy to understand. Using these tools will help ecommerce sites find problems, capitalize on what they’re doing well and ultimately become better. If you’re looking for deeper insight into the right ecommerce solutions for your business, contact us today.