NFL Goes Pink for Breast Cancer Awareness
Even if you’re not a football fan, it’s hard to miss the flood of pink at the NFL games. And it’s not just the players, coaches and referees wearing pink. With pink promotional merchandise everywhere football fans have joined in this cause worthy trend. Even the NFL website has gone pink. What’s going on you ask? Well, October is Breast Cancer Awareness Month and the NFL has partnered with the American Cancer Society to raise awareness of breast cancer by wearing pink during the NFL games.
Afterward the breast cancer awareness apparel including special games balls and pink coins will be auctioned off with the proceeds benefiting the American Cancer Society and a few other charities. Since breast cancer as touched the lives of many NFL members, it seems fitting that their efforts will raise money and awareness of breast cancer. With a tremendous amount of publicity generated, the NFL and the American Cancer Society is doing exactly what it set out to do.
By taking a cue from the NFL, you can effectively build your brand and create community appeal while supporting a local or national charity. (Also, don’t forget the effectiveness of the power of color. Pink for breast cancer and red for the red cross.) Through promotional products, apparel and other acts you too can create a buzz, increase visibility while helping your community. Contact us today about your next charity event.