Census Bureau Uses Promotional Products
2010 Census workers are towing a couple great gadgets this year. But it’s their logo tote bag, coffee mugs, rulers, church fans, luggage tags and other promotional products that really stand out to me. The Census Bureau is distributing these promotional products to remind people to fill their forms on time. The organization began its advertising campaign in 2009, which included using promotional products, after they noticed that participation rates were slipping. Like the Census Bureau, companies can giveaway promotional products at events to lure people to talk to them and find out more about your company.
You can expect to see all 2010 Census workers carrying a logo Census tote bag so that people will be able to identify the real census workers from the fakers. Since the implementation of the Census, the data collected has apportioned congressional seats to states, distributed more than $400 billion in federal funds to tribal, state and local governments each year and to make decisions about what community services to provide. If you haven’t filled out and sent in your Census forms yet, they’re due on April 1, then you can expect a visit from your friendly neighborhood Census worker towing a logo tote to take a count in person.