Printing Services Questions:
The type of printing that you end up choosing depends on what you specifically want to print and the quantity. If you’re looking for a printing center or company that can print a small run of something (around 100-250), then your best bet would be to pick digital print. Digital printing is a modern method of printing involving devices such as inkjet and laser printers that print small run projects that are in the format of computer files. Some popular forms of digital printing include ink jet, large-format, laser and digital presses.
Digital printing is often used for small run projects, due to the fact that a digital press will accept quantities under 500. Some other benefits of digital printing are shorter turnaround times, cheap pricing, accurate prints and variable data. On the other hand, offset printing is a process that uses three cylinders in order to transfer images from a plate onto a rubber blanket, then eventually to the printing surface. If you need a center to print larger runs for your needs (quantities that run over 500 units), then you’d benefit more from offset. Other advantages of choosing offset are larger format accommodations, better image quality and PMS color applications.
To recap digital and offset, and whether or not using one is better than the other, there are some things to consider before you choose. Even though both of these are beneficial, the one you end up choosing depends on the requirements of your print job and the efficiency of your printing center. Go with offset if your print project is going to have large runs and digital if it’s a small run project.
Most people prefer to use custom printing with a quality company, and if you’re one of those people, then choose offset if you plan on using Pantones and other custom inks. If you just want your print job to be in black and white, then digital is the way to go. J.M. Field Marketing, a quality company you can trust, can go into detail about the differences between the two printing types and help you figure out which is right for you.