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Creating an Atmosphere at Your Trade Show Booth

The artful use of light is a great way to suggest a mood or create a dramatic effect at your trade show booth. Creative and interesting illumination can mean the difference between a strong trade show presentation and a poor one. In addition, the right lighting can brighten up your booth and make a small space look larger and more attractive.

You can use lighting to draw attention to your company name, logo, marketing message, banner or product. You can also use trade show lighting to help define and add texture to your products and images. Plus, you can use it to add depth and dimension to your trade show booth.

There are many types of lighting available including flood lights, spotlights and banner lights. You can attach the lighting to the top or side of your pop-up display or tabletop display. You can position your lights to focus customer attention on a specific product or to de-emphasize an ad or product. For instance, you can use halogen light to create a warm and inviting atmosphere that makes potential prospects feel relaxed and open to discussion.

Lighting is one of the simplest way to brighten up your booth and make it more visible to customers. This is a great way to grab your customer’s attention and lure them to your booth. Once this has been accomplished, your sales representatives or employees can do the rest. Consider using lighting to enhance the overall effect of your presentation and make your booth stand out from the competition.

Creating an Atmosphere at Your Trade Show Booth was last modified: January 6th, 2015 by J.M. Field Marketing
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