Business Brochure Printing 101

High quality business brochures can serve as vital marketing collateral. They can easily convey the look and feel of your brand, as well as offer prospective and current clients an overview of the services you provide. Designing a new brochure for printing? Consider these tips to ensure your business brochure design is practical and cohesive.

Pick a Size and Style

Brochures come in all shapes, sizes and folding combinations. Selecting a more standard layout allows for lower costs and easier printing, whereas choosing a unique template may help you stand out in a deep sea of tri fold brochures.

Pick the Right Paper

There are TONS of factors such as paper weight, finish and coating that can affect the presentation of your brochure. Selecting the right paper is a must, because a brochure that contains a lot of graphics or images will not look right on thin, low quality paper. The better quality paper used, the more professional your business brochure will appear. By working with an expert, you’ll receive recommendations on paper types and weights if they believe your initial concept may not translate well.

Work with a Professional Graphic Designer

If the words dpi and bleeding allowance mean nothing to you, trust us when we say, you’ll be much better off working with a pro. An experienced graphic designer can help you get your message out and catch the attention of your target audience. They’ll also be able to offer suggestions for logo design and layout.

Use Words in Moderation

Remember the print inside a brochure is usually smaller than on a normal document. While you want to clearly convey the products and services you offer, you do not want your business brochure to be too content heavy. Opt for bulleted lists or short paragraphs that get your point across clearly and concisely.

Brochures are an extension of your business identity. With that said, you want to make sure they properly reflect your brand strategy and your business goals. A well designed and professionally printed brochure can offer a great return on investment. Click here to learn more about how we can help with your brochure printing needs.

Business Brochure Printing 101 was last modified: January 6th, 2015 by Kirsten
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