J.M. Field Marketing Launches Online Store for Norwegian Cruise Line
Site to feature Norwegian Cruise Line branded gear to consumers and travel partners
Over the past several months, J.M. Field Marketing has been in collaboration with Norwegian Cruise Line to launch the cruise industry’s most extensive online consumer store. We are happy to announce that the online store, www.nclgiftshop.com, launched at the end of March. The online store offers a wide variety of merchandise available for purchase by consumers and Norwegian Cruisers.
The items available on the comprehensive site have been decorated with either the Norwegian Cruise Line or Norwegian Epic logo. Each product has been carefully selected by J.M. Field Marketing and chosen for the site only after a pre-production sample was completed and passed the extensive review process with the executive team at Norwegian. Highlighted products include everything from hats, polo shirts, jackets and other apparel to travel gear, beach accessories, writing instruments and electronics. There are even products geared toward the younger cruiser – toddlers and children. Norwegian consumers and cruise enthusiasts will now have a one-stop-shop for purchasing quality and stylish travel gear and memorabilia before and after their cruise.
Designed to reflect Norwegian’s brand identity and corporate website, we developed the online store to have a familiar graphic look. With years of experience, J.M. Field Marketing has provided Norwegian Cruise Line with a complete solution for their online store, including a flexible technological platform, user-friendly website, inventory management, premium customer care and a thorough know-how of web stores. The virtual store is also equipped to offer Norwegian’s customers an excellent online purchasing experience identified by secure payment, quick processing and efficient delivery times.
In recognizing the importance of convenience and efficiency, J.M. Field Marketing and Norwegian Cruise Line have also added all the items available on the new consumer store to the existing employee online portal. With this, employees can now easily log in, access and purchase the new branded items. Products purchased by consumers can be shipped to virtually any location in the world and employees will receive their orders anywhere their ship is stationed, all through just one click of a button.
“Since J.M. Field Marketing has the resources to purchase large quantities of high-quality promotional products for a discounted price, it has been able to leverage this to help clients such as Norwegian Cruise Line increase brand awareness,” Jack Field, the President of J.M. Field Marketing said.
In addition, J.M. Field Marketing’s fulfillment center will store, pick and pack all the orders received from the new consumer site as well as orders received via the 1-800-number. With over 90,000 square feet of warehouse space, J.M. Field Marketing has the team to manage and deliver each order in a timely manner.
We are committed to using our marketing experience to help Norwegian Cruise Line in continuing to reinforce its family-friendly and Freestyle Cruising message.
Are you interested in having us develop your next web store? Contact our team today or email info@jmfield.com.
