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J.M. Field Marketing Helps Clients Navigate the Ever-Changing World of Ecommerce

J.M. Field reveals secrets to success for building, promoting and managing your e-business.

February 28, 2014 – As shopping trends continue to shift towards online stores at staggering rates, small business owners are learning to adapt to the new rules of commerce, now Ecommerce. Ecommerce is the secret to success for many online businesses in various industries including retail, health and beauty products, travel, electronics and more. However, Ecommerce is not a one size fits all solution to more sales and tailoring your strategic approach to meet the requirements of your specific market can mean all the difference to an online retailer.

“The success of our clientele’s online stores is an achievement for all of us at J.M. Field Marketing,” said Alexis Kovic, Creative Director at J.M. Field Marketing. “This is why we are always exploring new ways to improve our web design methods and stay current on the most beneficial ecommerce strategies,” she added.

The rising popularity of Ecommerce has created fierce competition which is why building a fully functional and engaging website, the most important element of your online business, is a vital requirement on the road to conversion.

When the main objective of a website is to sell products, having a website that easily converts visits into sales is imperative. Once a consumer lands on a website, they should be able to easily browse through products, find relative information and efficiently make a purchase. The web designers here work with clients on building websites that use the latest shopping cart technology, design methods and implement SEO strategies.

With one in every five people in the world owning a smartphone, having a mobile website is essential for any Ecommerce business. It was estimated that by the end of the year, 22% of the world’s population will own a smartphone, along with a growing 6% of people that own a tablet. It comes to no surprise that texting, checking emails and playing angry birds aren’t the only ways we are using our smartphones and tablets. The web designers here are focusing on mobile more than ever before. Recent studies show that tablets are contributing to 10% of total Ecommerce traffic, and responsive design that functions across multiple devices in one of the most critical ways of getting a piece of the pie.

Without a doubt, product images are the singular most important visual element of an Ecommerce website. High resolution images can often sway shoppers that still feel concerns over buying something online before they can physically touch it. We work with clients on all budgets to create stunning product photos that help drive sales.

Along with enticing imagery, content is the next step in helping consumers find and purchase your products. A clean SEO strategy can help your market find you, but once they are on your website, inviting call-to-action text can turn a session of product browsing into a click on the BUY NOW button. Showcase the features, style options and benefits of your product and make it easy for potential buyers to read the product details. The SEO copywriters here can help your business by creating content such as headlines for banners and product descriptions that help convey your message and establish your brand.

A healthy working relationship with your supplier and fulfillment company can mean avoiding headaches and angry consumers. Taking note of your website’s turn-around times, shipping costs and product fulfillment is the first step when competing against Ecommerce giants like Amazon or eBay. If you can manage to offer same-day shipping to your clients, you are already one step ahead!

Whether you sell a small or large amount of products on your website, having an organized URL and category structure can make it easier on consumers that are looking for what you have to offer. A website that is difficult to navigate and doesn’t effortlessly lead consumers down the path to buying can result in high bounce rates. When a consumer has a clear and simple system that facilitates choosing between different sizes, colors or packing they are less likely to bounce off the page quickly.

Mobile web design, great product photos, creative content, strong back end capabilities and Ecommerce friendly web design are only a few of our secrets to Ecommerce success. To learn more about Ecommerce and the services we provide, please visit

About Us

We offer a seamless integration of marketing solutions, from design and printed collateral to marketing materials, product fulfillment, web-based inventory management, data collection, inventory systems and call center services. The company’s mission is to work as a direct extension of its clients’ brand – providing the services every business needs to help increase revenue in today’s competitive market. With over 205,000 square feet in storage capacity, our pick and pack services provide assistance and advantages to our clients in materials production, online order processing and web-based inventory management.

Our clients include the banking industry, travel industry, entertainment industry, security industry, hair care products and more.

J.M. Field Marketing Helps Clients Navigate the Ever-Changing World of Ecommerce was last modified: January 13th, 2015 by Carmen
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