J.M. Field Marketing Launches Virtual Store for Norwegian Cruise Line
FOR IMMEDIATE RELEASE
March 28, 2011
Site to feature Norwegian Cruise Line and Norwegian Cruise Line Epic branded clothing and accessories to consumers and travel partners
Ft. Lauderdale – J.M. Field Marketing launched its online shopping portal – www.NCLgiftshop.com – built for Norwegian Cruise Line on Thursday.
The store is available externally to consumers and also internally to Norwegian Cruise Line employees and travel partners. Each product was chosen with the resort-savvy cruiser in mind, and highlighted products include Norwegian Cruise Line hats, polo shirts, jackets, travel gear, beach accessories, writing instruments and electronics. There are also products geared towards the young traveler – toddlers and children.
The portal will also be available for Norwegian Cruise Line travel partners and their agencies, where partners can view and purchase Norwegian Cruise Line branded promotional products. In conjunction with the launch, Norwegian Cruise Line offered special promotional codes to both travel partners and Norwegian Latitudes members. The first 200 Norwegian Cruise Line Facebook fans that placed orders also received a free t-shirt.
“We’ve worked with Norwegian Cruise Lines extensively over the past few years,” J.M. Field Marketing President Jack Field said. “We’re happy to help them roll out what we are confident is the best online merchandise catalog in the cruise industry.”
www.NCLgiftshop.com features a built-in secure payment system, and is set up to offer quick processing and efficient delivery. Orders will be processed either electronically or through an 800-number set up and maintained by J.M. Field Marketing. The system is also built to support promotional codes and gift card purchases.
The Ft. Lauderdale based J.M. Field Marketing will utilize its 90,000 square foot warehouse to manage the picking, packing and shipping of all orders placed on www.NCLgiftshop.com.
To purchase Norwegian merchandise, please visit www.NCLgiftshop.com.
