The Social Networking Craze
Advertising and marketing have come a long way, especially on the internet with the evolving world of Ecommerce and online marketing. But these days, everyone is signing up on social networking websites, like Facebook, Myspace, LinkedIn and Twitter. So why not create a profile for your company using these sites to build a presence online? I know it sounds kind of shaky initially, but believe it or not, building an online presence through various social networking sites can actually be very beneficial. Social marketing can raise awareness of your products, services, employees, current events as well as drive traffic to your website and leads directly to your sales team.
Social marketing outlets are typically free to join and easy to use,which means you don’t have to spend money and valuable resources getting started. Moreover, social networking sites have proven themselves to be practical and effective forms of online marketing and advertising. They allow companies to connect with both consumers and other businesses. Now corporate businesses also have the opportunity to form mutually beneficial connections and cross promote products and services – teaming to offer the end user the best possible solutions.
Businesses can also use traditional forms of internet marketing, like pay per click ads. We caution, though, that not all social networking sites offer this service and sometimes they can get a bit pricey. Usually the best direction is to just make a profile of your business and start making friends or building your connections. The internet never closes so it gives your social networking profile the potential to be viewed an infinite amount of times and on a flexible schedule. This, in turn, will give your business the opportunity and advantage to build a network of loyal clientele. Being a “friend” or “follower” of your customers can sure go a long way.
Perhaps the biggest advantage of being part of a social networking site is the ability to add as many links to your very own website as you want. Now everyone you run into through social networking could potentially also check out your website and be part of the wave of online traffic increase you will receive through social networking websites. These links can also eventually turn into backward links on your website which will also help your website get a higher page rank and raise site traffic.
So whether it’s starting a profile on Myspace, Facebook, LinkedIn or Twitter, it’s definitely worth giving it a shot. May I remind you that it’s easy, fast and free…need I say more?
Categorized in: Marketing Tips