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KEI

KEI or Keyword Effectiveness Index tells you how competitive a keyword is. To calculate this you take the number of searches a keyword gets per month, and divide that by how many pages show up for that keyword. The higher the KEI, then the more popular your keywords are, which means you’ll have less of a competition for them.

KEI was last modified: May 13th, 2010 by J.M. Field Marketing
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