Brand Identity is how your brand is perceived by your target audience. This is how consumers recognize your brand (company colors, logo, name and symol) and differentiate it from others. Your brand can be perceived as a product, a personality or a set of values by consumers. A successful brand name will encourage loyalty amongst consumers who will be more likely to buy the product on a regular basis. Tip: When you’re deciding how you want to position your brand, make sure that you choose characteristics that you want your products to show.
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