The Biggest Logo Design Updates of 2013
The trend this year was companies riding the wave of logo design changes. It seemed as though every company spruced up their logo this year, whether the change was significant like Wendy’s new design or just a couple simple changes as you can see from MailChimp’s update.
“This year, the go-to design aesthetic was “back to basics” minimalism. The big trend was using flat colors and focusing on a clean and simple layout.” said Monique Miah, graphic designer at J.M. Field Marketing.
Check out the biggest logo design updates of 2013 and let us know in the comments what you think of these new designs.
Simple, Clean New Look: Facebook’s New Logo Design
Facebook kept their iconic look but created a simple update that improved the overall feel of their logo. The shadowing was removed to make the logo design look more 2-dimentional than before. We like the new change but like most things on Facebook, they changed it without much warning or really without asking their users.
Welcoming a New Century a Few Years Late: Fox’s New Logo Design
We all know the iconic 20th Century Fox logo and theme music at the beginning of any Fox movie. Only a few years off the mark, Fox has introduced their brand new “21st Century Fox” logo design. Perhaps no one told them that the 21st Century began in 2001. Either the way the new logo has a very modern feel – even if it is almost a dozen years late.
A More Grown-Up Look: GitHub’s New Logo Design
GitHub is making it known that people now know who they are since becoming the most popular code repository site for open source projects in 2011. Removing the ‘social coding’ from their logo and adding capitalization, the change isn’t significant but it says a lot about the brand. They’re ready for you to know that they’ve evolved enough since their launch in 2008 to update their logo design.
From Passive to Active: A New Logo Design for Handicap Signs
Keeping the traditional blue and white color, the new handicap design turned the previous more passive design into a much more active one. The new design is much more modern and actually portrays the handicapped in a more accurate way. Although the new look won’t be everywhere at first, it is starting to appear throughout NYC after the success of a guerrilla street art project in Boston where the project creators took it upon themselves to stick their re-design over existing signage.
Streamlined While Keeping the Iconic Innuendo: Hooter’s New Logo Design
The old Hooters logo looked like something you’d find in a musty basement. With the very 70’s colors and the detailed owl, it really needed a serious revamping. The new logo design keeps the iconic not-so-hidden innuendo with the owl’s eyes while still updating the entire logo to make it feel more up to date.
Cleaner and More Professional: Instagram New Logo Design
Instagram rolled out a new logo that’s instantly familiar yet intentionally more professional. The newest hot trend for logo design is to make them simpler with more open space. Check out the change between the old ‘r’ and the new one. With more open space, it makes the new logo design feel more legible but it also loses some of the fun character it once had.
Just a Simple Logo Facelift: Mailchimp New Logo Design
Jumping on the Logo redesign bandwagon, Mailchimp introduced a new logo design that looks very similar to the original design. For those of us not experts in the field of fonts, the designer, Jessica Hische said that “the weight was lightened, the vector drawing improved, and letterforms were revised for legibility.” Mailchimp wanted a logo design facelift, a new design that was fresh and fun yet still similar to their current design.
Kaleidoscope of Colors: Mall of America New Logo Design
Minnesota based tourist hotspot and 2nd largest mall in the US, the Mall of America dropped its iconic red, white and blue logo in favor of a more colorful look. “Mall of America is never static,” Maureen Bausch, Mall of America executive vice president of business development said on Mall of America’s blog. She went on to explain that they wanted a look that personified the dynamic experience of visiting the Mall of America.
Tightened Font and New Monograph: Moleskin New Logo Design
Moleskine, makers of some of the best notebooks known to man, introduced a new logo that has surprisingly few changes that really revamp the style. By tightening up the space between letters and adding a brand new Moleskine monogram, the logo design feels more sleek and streamlined.
And, as before, no moles were harmed in the making of Moleskine notebooks.
Logo Design Inspired by Google: Motorola
Being bought out by Google has its perks, including getting a brand new logo design. In case there was any confusion about the owner of Motorola, the prominent tagline “a Google company” adorns the bottom of the logo design. There is no doubt who’s calling the shots over at Motorola!
Most Controversial: Miami Dolphins
Nike, the NFL and the Dolphins all brainstormed to design the brand new Miami Dolphins logo. Only the 5th logo design in the franchise’s history, the logo has only undergone slight changes since the 1960’s until now. The most controversial logo design change of 2013, some have complained that the new logo looks like a tramp stamp while others say it would be great for an aquarium, not an NFL team. For die –hard fans, the general censuses is that the old logo was perfect and a piece of Fins history. We’ll see how the new logo goes over the rest of the year. With 2 wins under their belt already, perhaps the new logo design will be the Miami Dolphins lucky charm.
No More Bounce: Spotify’s New Logo Design
Released in 2008, Spotify is one of the newer brands in the realm of music streaming but it proved that it is old enough to redesign their logo. Going from a logo design that was bouncy and almost 3-D, the new logo is flatter and much simpler that before. Looks like Spotify is all grown up!
A Brighter Approach: Sundance’s New Logo Design
How do you take a world-famous film festival and update its logo design? By using the world famous logo designer Pentagram. The redesign wasn’t just a logo update; it was an entire brand update that has modernized its website, promotional products and more. The bright yellow color is even used as headers on the official Sundance website.
Changing the Face of a Brand: Wendy’s New Logo Design
The face of Wendy’s has been around for years and the stark logo change came as a shock for many consumers. Changing the face, font and even removing the ‘old fashion hamburgers,’ Wendy’s is really stepping out with a modern look and even introducing new modern restaurants. Although the change was dramatic, it seems to have been for the better. The old logo compared to the new one feels old fashioned, not just because it actually says old-fashioned, but because the face of ‘Wendy’ looks ghastly with the more white facial tones. Adding some color to the new logo gives ‘Wendy’ a more life-like appearance and revamps the entire brand.
30 Days of Logos…Yahoo’s New Logo Design
Yahoo went all out when revealing its new logo by having 30 days of new logos until it revealed the ‘big’ change that fell flat. With every change being very similar to the original, consumers lost interest quickly in the logo design changes that looked more like simple font changes. We applaud the attempt but with a month long build up, we expected something bigger.
A More Contemporary Feel: TGI Friday’s New Logo Design
The new logo is surprisingly fun yet still sophisticated. If you didn’t notice, all the punctuation is also gone and there isn’t the eclectic mix of capital and lowercase letters. Keeping the barber shop pole look that has made the brand so famous, this logo design is one of the best updates of the year.
Ready to follow suit with your business’s logo design? We offer logo design services that can keep your business looking modern while still maintaining your unique brand identity!
Categorized in: Graphic Design