Secrets of a Good Logo: Part 1
When it comes to branding and having a corporate identity for a business, it’s literally one of the most important business decisions a company will have to make. Usually the first and best place to start when building the identity of a company is the logo. A corporate logo is a company’s trademark and signature; it’s the first and last thing every client will see, so it’s important that it represents the company well. It’s also very important to have only one logo design that is unique because a company without a logo is like a person without a face.
We all wonder; well, just how do companies like Nike, Dell, Google and Microsoft etc. do it. Is there some secret corporate logo recipe that equals success or something? To be honest, there’s really no top-secret formula, but there are, however, many things to take into account when creating an effective logo for a company. And I know what you’re thinking; “I’m no logo designer, how am I supposed to know what to do?” Luckily, you don’t have to be a graphic artist or an illustrator in order to know what you need for a good looking, functional and effective corporate logo. Even though most companies usually go to a design firm or a creative agency to have their branding and logo created for them, it’s still important that you know the principles that go into creating your logo. After all, it’s the identity for your company and you deserve to know that the finished products will be money well spent. In my opinion, I would trust the job to a graphic artist who will actually create a corporate identity and logo design, as it is his/her job to come up with unique designs and to also provide the proper file format for the final artwork for different uses in the future. All you really need to know are a few basic rules that I look forward to sharing with you in my next blog post.
Categorized in: Graphic Design