Creating a Successful Portfolio
Portfolios vary depending on what you’re presenting, but they’re all very similar in nature. They usually consist of a cataloged presentation of a product, creation or publication. Perhaps one of the most important things in a successful portfolio is to have a consistent structure. You should also pay attention to the details even if you’re not following any kind of traditional setup for your portfolio. It’s best to have a printed version of your portfolio and an online version of your portfolio. Your portfolio, however, is not just a collection of the cool stuff you’ve made throughout the years; it’s the window to your creative world and what your audience will perceive and judge your art from no matter what your medium may be, so it must be taken seriously.
On my spare time I do fine art paintings and last night I went to an art gallery in Miami for an official portfolio review. It was with the owner and curator of The Wallflower Gallery in Downtown Miami. It was definitely an intense session that involved detailed constructive criticism of each and every one of the artwork I presented. My printed portfolio consists of an introduction about me, followed by my official artist statement. Then I included a list of every place I have exhibited and shown my work at followed by a list of places my work has been published. It is all neatly organized in a leather binder with plastic sleeves for every page to protect it from humidity. The cover has a design I created as well with my name and contact info towards the bottom. Finally, I included pictures of all my work cataloged by name, size and medium.
As the gallery owner went through my portfoilio, we discussed in detail the technique, line, color and what was being conveyed through each piece and also how they all related to my artist statement. One thing that was mentioned was that I should include the year I created the piece with the other information about the artwork and that I should organize them in a chronological order so that you can easily see the progression of my work. I will be sure to update it in the future but all in all I got a pretty good review and they’re interested in organizing an exhibition for me. I, however, being a perfectionist and my own worst critique believe that I have a lot of work to do on my portfolio. But I did manage to get a good response and that should be one of your goals when creating your portfolio.
Again, I stress that attention to detail is key and also having a good structure to your presentation is important even if you’re simply reinventing the structure of your portfolio. In general, the success of a portfolio does not completely depend on how well-organized it may be, but also on the strength of the artwork presented. Be sure to only pick your best works, and if it’s visual art that is being presented, be sure to also have decent sized pictures of your work so that the details can be seen. Taking these simple steps and applying them to the creation of your portfolio will surely make your portfolio successful and will also make your work more marketable and attractive to those you present it too. Visit our online portfolio here at J.M. Field Marketing to check out some of our latest designs! https://www.jmfieldmarketing.com/creative-services/portfolio.html
Mike 954-523-1957 ext. 23