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Advertising: Back to the Future

Just as technology continues to evolve, so will advertising mediums. And social media advertising is quickly taking over the world. OK so maybe Mark Zuckerburg won’t become president anytime soon, but the platform continues to change the way users experience and interact with the web. Facebook’s recent departure from the easy-to-use interface users have grown accustomed to and move towards a more complex profile has both irked and interested many users. Nielsen reports, many Americans spend more time on Facebook than on any other site.  And with 53% of active adult social networkers following brands, businesses are able to engage their consumers where they spend most of their time. However, now it seems the future of Facebook depends on the tolerance of users.

TV will remain an effective advertising medium because, let’s face it, we can’t get enough of it, whether it’s online or in our living room. A lot like the internet, consumers depend on television for entertainment as well as information. So whether you’re addicted to CNN or the Jersey Shore, chances are the online versions just won’t cut it 24/7. As TV also continues to evolve, and DVR becomes a household essential, integration will become key. Millenials are multi-taskers, they’re online, listening to music and watching TV all at once. Advertisers will need to respond by incorporating more than one application of technology, and some already have. QR codes are a great example, aside from seeing these in ads on the pages of magazines, they have appeared in TV ads for consumers to scan in order to obtain a URL, a discount or more information on a brand.

Print, unfortunately, seems to be a dying trend. While it is hard to believe it will be eliminated entirely, it is very possible. Many print mediums have easily transferred to digital versions. However, some audiences and ad spenders have not transitioned so easily. With the invention of tablets such as the iPad, Kindle and the Nook, the fate of publishers doesn’t look so great. One of the great things about print moving to digital platforms is that the prices for literary works have been driven down, but this also makes it difficult for traditional publishers to make a significant profit in the digital world. Only time will tell the fate of print media, and personally, I hope it sticks around for a while.

The world of technology and innovation may never become stagnant. Businesses will continue to adapt to the demands of consumers and those affected will follow. We are dedicated to keeping up with the times and providing clients with quality promotional items that are relevant to your customers. From creative services to fulfillment services, we do it all. So no matter what technology throws our way, we are ready, willing and able to make your company stand out from the crowd with advertising, whether it’s online or on paper.

Advertising: Back to the Future was last modified: December 29th, 2014 by Kirsten
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