Is Your Fulfillment Warehouse & Website Prepared for the 2015 Holiday Season?
The holidays are right around the corner… and you know what that means, right? Many people prefer to buy online rather than succumb to the Christmas chaos happening at their local mall. In fact, it’s predicted by Adobe that online sales this holiday season will reach a record high of $83 billion! A big chunk of those sales goes to days like Cyber Monday and Black Friday, where there’s a high volume of orders.
When you think about all the effort that goes into holiday shopping, it’s pretty obvious why customers would rather shop online. No lines, no crowds and no fighting for parking spaces make it all worth it. But there’s another important element that goes into it: cyber deals!
U.S. Cyber Monday sales generated $2.3 billion in 2014 – up 29% from the year before. Last year, the average online shopper spent $380 on Black Friday. (Source: Adept Marketing)
When Santa can’t store gifts at the North Pole, he turns to J.M. Field Fulfillment
Make Your Online Store Holiday-Ready with Digital Deals
What’s online holiday shopping without discounts? Remember, Christmas isn’t just a time to sell. It’s a time to give and offer your customers good deals on your products or services.
In order for your Ecommerce website to really sleigh it this year, you need to implement things like coupons, holiday promos and reduced shipping to grab the attention of customers and encourage them to shop on your online store.
Do you have any special promotions for the holiday season? What about BOGO offers or even gift vouchers? Whichever avenue you take, you really need to get them on your site and in front of the eyes of consumers. This means that they need to have a strong CTA (Call-To-Action) and be visible on your homepage.
Ecommerce Fulfillment: Running Your Warehouse for the Holiday Rush
It’s one thing to set up a bunch of digital deals and coupons on your Ecommerce website, but what about actually delivering your word at your fulfillment warehouse?
Due to the high demand of the season, it’s vital that your fulfillment warehouse operate fast and efficiently. One of the ways to ensure that this happens is to have a focused team of Santa’s little helpers to pick, pack and ship out orders for speedy delivery. This might mean hiring some seasonal “elves” to give a helping hand.
Delivery speed is the 4th most important factor when comparing retailers (after selection, product information and reputation). (Source: UPS)
Important Fulfillment Shipping Dates to Remember This Holiday Season:
- UPS Air & Ground, FedEx Air & Ground, USPS CLOSED – (11/22, 11/26, 11/29, 12/13, 12/20, 12/25, 12/27, 1/1)
- FedEx Ground CLOSED (FedEx Air OPEN) – (11/28, 12/5, 12/12, 12/19, 1/2)
- FedEx Air & Ground CLOSED – (12/26)
Holiday Hacks to Keep Your Fulfillment Warehouse & Website on Santa’s Good List
- 59% of US and UK retailers already kicked off their holiday promotions, so start EARLY!
- Avoid customer conflict by posting your delivery policy on your Ecommerce site for all to see.
- Consider reducing shipping rates or even offering FREE shipping.
- Returns are inevitable during the holidays. Provide a hassle-free return policy to keep customers happy.
- Ensure that customers’ precious Christmas cargo is safe with durable fulfillment packaging.
Need help making your fulfillment list and checking it twice? J.M. Field Fulfillment is here to help, whether you’ve been naughty or nice! Contact us to learn more about our services today.