3 Signs It’s Time to Break up with Your Fulfillment Warehouse
Pairing your Ecommerce business with the right fulfillment warehouse can feel very much like dating. Sure, everything looks glossy and easy at first, but by and by you may experience some growing pains along the way. Maybe some truths come out, expectations aren’t met and what’s worse?! You’ve moved your stuff in! It’s going to be a little harder to break-up with this significant other than simply coming by with a shoebox of borrowed DVDs, some socks and a spare toothbrush.
Take away, take away…Take away this ball and chain
In any relationship, breaking up can be a little scary. Considering signed contracts, the costs and task of moving products and the general burden of looking for a fulfillment warehouse that actually meets your needs, it’s easy to see why fear may hold you back from moving on.
“Sometimes we stare so long at a door that is closing that we see too late the one that is open.” – Alexander Graham Bell
Whether you’ve been lied to about years of experience, services or shipping rates, have outgrown your current warehouse’s capacity to fulfill, or simply need more options like climate-controlled warehousing, then it may be time to move on.
The moment to act is now, especially if any of these signs ring a bell:
1. Sugarcoating Fulfillment Services: All Talk, No Walk
It happens more often than you think, and people fall for it because they don’t know any better. When a warehousing company woos you with words and promises a truck load of services if you outsource your order fulfillment to them, it’s hard to say no. You don’t feel the need to really challenge their offer because everything coming out of their mouth sounds great… until it never actually happens.
“When you stretch the truth, watch out for the snapback.” – Bill Copeland
In order to close the sale, a lot of companies will attempt to flatter and impress you by promising what they can’t deliver. From exaggerating the truth to adding in services they can’t own up to, some warehousing companies will go to great lengths to have you sign a contract. Maybe they swore to provide shopping cart integration or pick pack fulfillment, then lo and behold no software exists for your online store and they don’t even employ enough warehouse workers to quickly pick and pack orders.
Fulfillment companies that do this are making themselves look bad by biting off more than they can chew and will eventually jeopardize their business. It’s kind of like karma, what goes around comes around. If this is happening with the fulfillment warehouse you have now (or anything similar), and they aren’t delivering what they promised, it’s time to pack up and find another provider!
2. Lying about Location & Fulfillment Warehouse Size
Let’s say you’re in a rush to find a warehousing company and don’t have time to come in for a warehouse tour (like most business owners). They sell you on words alone and you end up outsourcing your fulfillment to them because you needed to find a provider fast. You mention that you need warehousing space in different parts of the country and that your online order volume is over 1,000 orders a month… so they tell you what you want to hear.
A few weeks into hiring your new fulfillment provider you start to notice angry e-mails from customers not getting their packages on time, or at all. You decide to walk into the fulfillment warehouse that’s supposed to be handling all of this for you, to find out what’s causing your consumers to complain. You step inside and then it all starts to make sense. The fulfillment warehouse is tiny and couldn’t fit your inventory even if it tried, the staff has been backordering items and they don’t have an inventory management system in place to keep track of merchandise.
Less than 30% of U.S. warehouses operate efficiently, as reported by a Georgia Institute of Technology survey.
When considering a fulfillment warehouse, you can’t agree to anything until you see it in action. This means that you need to request a physical tour, analyze their storage space yourself to determine if it’s the right fit and witness in person how employees perform on the job. Once you can check all of these boxes (and more) off, then it’s safe to make a decision.
3. Bad Reviews from Past Fulfillment Clients
There’s nothing worse than reading a bad review. It’s like a permanent stamp of disapproval that haunts and hurts businesses. It’s powerful, it sticks with them forever and most likely determines whether or not customers will purchase products or services from them.
The same goes for bad reviews about a fulfillment warehouse. If you didn’t happen to do a little fact-checking and glance online to read reviews before outsourcing to a fulfillment warehouse, you got what was coming for you. Some people may think ignorance is bliss, but when you’re essentially going to hand over the warehousing and logistics side of your business to a fulfillment company, it’s kind of important to know if they’re good at what they do.
A single negative online review can cost you 30 customers. It can also make 80% of consumers change their mind after reading it. (Sources: Convergys, Cone Communications)
Bad reviews have the capability to drastically impact a business and bring down credibility. Wouldn’t you want to know in advance whether or not your potential fulfillment warehouse has good standing? In order to save time, effort and money, you need to do your homework and research fulfillment warehousing companies before you even talk to them.
Feel like you need to split from your warehousing company? J.M. Field Fulfillment is happy to go over our order fulfillment process with you and show you around our warehouse, so you can make the best decision possible for your business.
Just fill out our contact form and tell us what services you’re looking for or give us a call at 844-523-1957 for a FREE consultation!
Categorized in: Fulfillment Services