How to Sell a Product Online with an Ecommerce Website

You just created an awesome product and are getting high demand for it. However, the demand is so high that you’re beginning to lose count of your inventory, and you’re tired of delivering the product yourself. You’re not ready for a brick & mortar but you’re ready to start turning a profit online. So what is the best option? How about selling online with an Ecommerce website?

Most startup businesses in 2014 are turning to the internet to make sales with their own Ecommerce website. This has proven to be an extremely successful tactic as global B2C Ecommerce sales gained $1.5 trillion this year with 28 million small businesses contributing. A variety of industries such as travel, beauty, entertainment, technology and apparel have used an Ecommerce website to boost sales and create awareness of their company.

In our latest video, Ryan Shoeneck, Senior Director of Fulfillment Services, explains the essential steps you need to take from start to finish in order to sell your product online. Is getting started tricky? Sure, but it doesn’t have to be. Watch our newest video and read along to see how you can sell your product online with an Ecommerce website.

1.  Choose the Right Domain and Host for your Ecommerce Site

The first step to selling your product online would be to get your Ecommerce website situated. To begin, you must choose a domain and host best for your site. Knowledgeable tech support, intelligent DNS, delegation tools, E-mail hosting and competitive pricing are factors you should keep in mind when shopping for a host.

2. Choose the Best Ecommerce Shopping Cart

Next, figure out what type of shopping cart would best fit the needs your Ecommerce website, whether it is open source or self-hosting. Open source carts are often free of monthly charges but require the assistance of a web developer to be built, while a self-hosted cart is hosted by the company that creates it with custom templates for tech savvy individuals to customize. Examples of Ecommerce shopping carts include Magento, Shopify, PrestaShop and Opencart. For direct response or affiliate marketing, a customer relationship management system such as Sugar or Limelight would be better for your Ecommerce website.

3. Getting an Online Merchant Account

Although there are some shopping carts that provide an online merchant account, not all entirely do and you may be required to get your own. An online merchant account is specifically designed to process credit and debit cards online, so it is essential to have one. Some examples include Authorize.net, PayPal and Sage. In addition, most merchant providers require on-site return and refund policies for the Ecommerce website, so be sure to have that as well.

4. Obtain an SSL Certificate

Otherwise known as a Secure Socket Layer, the SSL Certificate is used to accept payments online and ensure consumers that their payments and submitted information are in safe hands. This can be credited to the encryption that is applied to credit card numbers and other personal information, preventing scams and identity theft. An SSL Certificate not only keeps consumers at ease but it provides a strong case of credibility to your Ecommerce website.

5. Create Detailed List of Products

Include product information such as colors, weight, sizes and dimensions so consumers know exactly what your products are. If a product comes in more than one color, be sure to note that. The more information on your Ecommerce website, the better! Creating a list not only assists consumers in purchases, but it can help you stay organized with your inventory. Be sure to include professional photographs of your products on your Ecommerce website to give consumers a visual look.

6. Use Inventory Management Software for Orders and Shipping

Inventory management software assists with the managing and shipping of your product. Our custom-made inventory management software, All-In-View, ensures that consumers receive the right product with the right quantity in the right amount of time. In addition, online reporting and ordering, inventory tracking and full service customer care selections are provided.

If you have followed these steps, then you are well on your way to Ecommerce success! If you need assistance with your Ecommerce website and selling your product online, contact us online or call (954) 523-1957.

How to Sell a Product Online with an Ecommerce Website was last modified: January 5th, 2015 by Carmen
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