Fulfillment and Ecommerce: Two Peas in a Pod
What goes together like peanut butter and jelly? Mashed potatoes and gravy? Kids and Saturday morning cartoons? If you guessed Ecommerce and fulfillment, you would be right! And if you didn’t, here’s why:
The Impact of Ecommerce on the Retail Industry
In the retail industry, Ecommerce is booming. The industry has grown at an explosive pace, highlighted by the fact that worldwide B2C Ecommerce sales topped off at a staggering 1.2 trillion dollars in 2013. Current statistics estimate that 40% of internet users throughout the world have bought products online and online shopping is expected to grow by 45% over the next 5 years, according to Sucharita Mulpuru, Analyst at Forrester Research. But, Ecommerce quite literally would not be possible without fulfillment, which is no longer just about storing and shipping.
Fulfillment is a total operation that brings together activity that includes management of online inventory, organizing new customer accounts and supervising active customer lists. Mammoth companies like Amazon and eBay are known most for Ecommerce order fulfillment but small businesses benefit from the relationship greatly. An Ecommerce site is your digital store front and when customers buy a dress, or order a blender, it needs to be shipped and it has to have a storage location, especially when your business is expanding to offer hundreds or even thousands of products.
An Ecommerce store will benefit from great marketing, good customer service and excellent website design, but that is only the first part of the puzzle. To complete the transaction, amazing Ecommerce order fulfillment is necessary. Sloppy Ecommerce order fulfillment, with badly shipped packages or broken goods, can convert first-time buyers into last-time customers.
The Importance of Ecommerce Order Fulfillment
A huge part of your online store’s first impression depends on proper Ecommerce order fulfillment. When assessing your Ecommerce order fulfillment potential, it’s important to glean knowledge about your current strengths and weaknesses and invest in tools that will help you scale the process while upholding accuracy. When looking at the metrics on your fulfillment process, analyze the numbers, like the amount of items you ship daily and the time that passes from order to shipment.
If, for example, you find that you have slow turnaround time, it could be because you aren’t immediately notified about new orders with your current technology system. In our fast-paced society customers want, and even expect, their orders as soon as possible. A good inventory management system, such as our All in View software, will keep your Ecommerce site running smoothly, while keeping you sane. The All In View system offers a complete Ecommerce order fulfillment solution by receiving, tracking, shipping and reporting on every order in record speed. To gain an edge over competitors, companies are offering superfast delivery options, such as same-day. A fulfillment warehouse with excellent capabilities is needed in these situations as it’s just about impossible to keep up with the demanding shipping schedule on your own while growing your Ecommerce business.
A fulfillment warehouse that uses a high-tech inventory management system will be able to compete effectively in a market where there are suppliers from across the globe. A good fulfillment warehouse, such as ours, which offers 205,000 sq. feet in storage capacity in a climate controlled environment, will offer both the provider and client a way to track order progress. They will also use reporting systems to identify problems that the client may not be aware of on their own.
Combining Ecommerce and Fulfillment for Success
Ecommerce is so popular with consumers because it provides convenience. Online retailers have to compete to offer their customers the best experience and the main success factor in this operation is fantastic fulfillment. An awesome fulfillment center will use technology to better accomplish the business owner’s goals.
They will also do things as simple as placing the most popular products near pick and pack points. Customers are more discerning than ever and Ecommerce sites can lose them forever if they don’t deliver. That’s why it’s imperative that Ecommerce sites be backed by great fulfillment, a defining factor in their success.