Ecommerce Websites: What the Best All Have in Common
When building Ecommerce websites, there are an overwhelming number of choices and features that you can incorporate and utilize. Great Ecommerce websites are not only about “flash”, “pop” and “pretty.” To help you stay focused, here are the things great Ecommerce websites have in common.
Follow these simple rules on your website to make ’em shop till they drop!
Simple Checkout Process
Nearly 70% of consumers abandon their carts before completing the sale. One reason for this could be a troublesome payment process. Check that all the directions are clearly labeled on your Ecommerce websites. Rather than “Continue”, your customer will search elsewhere. If consumers feel they are being led in a circle, they will give up.
Safe & Secure Shopping Cart
Consumers have to be compelled to feel safe when giving you their monetary data. You will ease this concern by applying for security certificates and posting the badges in visible areas of your site. Using SSL, a secure server, is the best way to protect your website and the information transferring through it.
Unbelievably, you may lose your shoppers if your Ecommerce websites take more than 3 seconds to load. Ensure you are planning a website that will load quickly. Not only will a slow website discourage consumers, it may also hurt you in Google search rankings, too. Before you launch your Ecommerce websites, make sure to check load times.
Time to Go Mobile
Most individuals search from mobile devices instead of from PCs and laptops, so it is imperative that you incorporate a mobile version into your Ecommerce website budget. According to Forrester Research Inc., retail sales from a mobile device reached $12 billion in 2013 and are expected to continue to rise with a projected 6% increase in 2014.
Clear Calls to Action
Your customers need your guidance. A call-to-action (CTA) should be seen a minimum of once on each page. Use primary CTAs for creating purchases and secondary CTAs that result in additional data regarding merchandise, services, and growing your mailing list.
Ecommerce Social Sharing
If you are not using social sharing buttons on your website, you will miss credible customer referrals. Consumers often like to share purchases or use social media to bookmark them for later. Make sure to offer sharing options on social media platforms your customer base frequents.
The most effective thanks to show your customers you care is to repeatedly educate them about your merchandise. Do this through how-to videos, tutorials, whitepapers, and social interaction. You will find that in addition to better search results, you will also see a boost in positioning yourself as someone knowledgeable in your field. For more information on building an Ecommerce website, contact us!