Business Not Feeling the Boom? Follow These Ecommerce Strategies for Success from Our Experts
Regardless of whether or not you’re in the beginning process of starting up an Ecommerce business or you’ve already established your presence in the industry, everyone wants their business to be successful. Oftentimes, it’s assumed that someone who’s successful got to that level through a speedy process and never ran into any obstacles. In reality, just the opposite is true. A quote from Lisa M. Amos reads, “Entrepreneurs average 3.8 failures before final success. What sets the successful ones apart is their amazing persistence.” Don’t run your business behind the misconception that you’ll rise to success without effective Ecommerce strategies, passion, positive action and perseverance to fight through failure. Instead, learn to apply these Ecommerce strategies to your business so you can start to see light at the end of the tunnel.
1. Diversity: Know Your Niche
Sorry to break it to you, but there are tons of other entrepreneurs out in the world that have the same idea you do. What makes your business different from competitors and how can you set yourself apart with unique Ecommerce strategies? This is where developing your USP (Unique Selling Proposition) comes into action. One of the most important Ecommerce strategies is to define and differentiate your business structure. Without first doing this, nothing will make you unique against your competitors. Ryan Schoeneck, Senior Director of Fulfillment Services at J.M. Field Fulfillment, stresses the importance of “having a clear vision for your product and company.” Having a clear vision will allow you to define your business, thus defining your goals.
2. Strategize: Establish a Plan of Action
If you haven’t set up a plan for your business or considered using Ecommerce strategies to guide it in a positive direction, then it will go nowhere. Where do you see your business in 5 years? What are your long-term goals? How do you expect to achieve those goals? Ecommerce strategies like this one are extremely important to apply to your business, in order to make sure your business is on the right track.
3. Keep the Customer in Mind: Design a User-Friendly Website
If you were the customer, how would you want a website that you’re shopping on to operate? Think about what sort of Ecommerce strategies you would pursue, what features would be preferable to others, and what would turn customers away. For this type of Ecommerce strategy, you need to put yourself in the customer’s shoes and create a website that you’d want to use. This means using eye-catching visuals, concise copy and a hassle-free shopping cart.
4. Drive Website Traffic with SEO
One of the worst things you can do is assume that your website will attract traffic on its own just because it exists in cyberspace. Even though you may have a beautifully designed website, it doesn’t mean that customers will automatically find you on the Internet. Along with implementing other Ecommerce strategies, it’s also essential to drive traffic to your website with SEO techniques involving SEO-rich blog content, keyword density and promotion on social media platforms. Our Director of Fulfillment Services, Scott O’Brien, shares his Ecommerce strategies and what he thinks leads to successful Ecommerce: “Drive traffic to your site,” he said. “No traffic equals no sales equals you are out of business.”
5. We’re All Human: Be Prepared to Make Mistakes
As Alexander McQueen once said, “You can only go forward by making mistakes.” When mistakes happen (and they will), are you going to be the type of person that gives up or the type of person that learns to apply Ecommerce strategies to fix them? Instead of throwing in the towel, why not try to identify the problem and come up with a solution? To achieve success in the Ecommerce and fulfillment industry, Schoeneck thinks that it’s imperative to learn from our mistakes: “Make mistakes and learn from them – but step up and take on more and don’t be afraid to fall down your first time.”
6. Inventory Management & Research Are Crucial
In order to run a successful Ecommerce or fulfillment business, managing your inventory and keeping track of sales are major necessities. Inventory management software, like our All In View, keeps you familiar with your stock level and lets you know when you need to reorder merchandise. Ben Richardson, Senior Manager of Fulfillment Services, shares his Ecommerce strategies by encouraging individuals to “manage inventory, production days and monthly usage,” so that there’s full organization in the work place. He also highlights how significant research is for a successful business: “Do your research – shipping costs may not be as cheap as you envision.”
With all these Ecommerce strategies in mind, you will soon be on your way to successfully running your own online store. Check out our Ecommerce solutions to see how we can help your business today!