The 10 Things That Are Destroying Your Ecommerce Website
In the Google-driven world of today’s consumer, having an Ecommerce website is a surefire way to attract customers and boost revenue. Selling online enables business owners to reach far more people than they would traditionally be able to and an Ecommerce website accomplishes this goal. It’s not all daisies and sunshine though. There are ways that an Ecommerce newbie (or vet) may actually be dooming themselves by driving customers away with the state of their Ecommerce website. Our Ecommerce marketers and developers put together a list of ten common problems with an Ecommerce website that could scare your customers away.
1. No Product Descriptions
It’s a misconception that listing hundreds of products will bring sales. But this is one of the problems with an Ecommerce website that designers face. The Ecommerce website must be optimized for SEO to be found by search engines and one way this is done is by using accurate and creative descriptions. Write descriptive quality content that is unique. Include dimensions, colors, sizes and other factors that will help consumers make a purchase. By using accurate and creative descriptions, you are helping search engines find your website.
2. Playing Off of Rule #1; Don’t Use Product Descriptions from the Manufacturers
Manufacturer descriptions will create issues with Ecommerce websites because they are distributed to many online stores and therefore Google will see it as duplicate content. If you display thousands of products that need different content, consider what upload solutions will help your designer.
3. Messy URL Structure URLs that Include Non-Sensical Characters
Poorly arranged URLs are not read easily by search engines. Most of them are that way because web programmers did not take SEO into consideration, like Googlebot. Try to create URLs that help users easily navigate around your Ecommerce website and use keywords.
4. Being a Slow Poke
Slow website loading times create issues with an Ecommerce website because they discourage consumers from buying when they have to wait for each part of the transaction. They might give up and leave the site altogether. Old software and un-optimized code contribute to the problem. In order to achieve a faster load time, optimize images, videos, and code on all pages.
5. Not Including Image Alt Text
The bulk of an Ecommerce website will most likely be images which provide ample SEO opportunity. By optimizing each image, you can focus on direct search terms and provide the search engines context on what those blocks of content are.
6. Bad Product Photography
Don’t forget to make images the proper size. Tiny product images frustrate viewers. When designing the site, use large images or allow users to click and zoom. Professional photography will ensure your products look great to potential buyers online.
7. Not Appealing to Social Media
Giving users the option to share your products via Google +, Twitter, Facebook, email, etc. helps your products gain exposure, one of the many problems with Ecommerce that is easily fixed. Do research to find out who your products will attract and offer share buttons based on those findings. For example, a clothing site for teen girls would have demographics ideal for Pinterest and Facebook, so adding a Pin and Share button would be a smart idea.
8. Not Including a Sitemap
Automated sitemaps that update as products are revised and pages are added allow the search engines to efficiently crawl your website, preventing issues with an Ecommerce website. This enables new products, categories and content to get indexed in the most opportune way.
9. Requiring Customers to Create an Account before Ordering
This is an obstacle for many consumers. Consumers don’t want to create accounts because of the extra time and hassle and can decide right then and there to just leave. Instead of requiring an account before buying, offer the customer the option to save their information after placing their order.
10. It’s not User-Friendly
A successful Ecommerce website relies on an easy-to-use experience which requires that an online shop be simple to navigate, fast, mobile responsive, SEO-friendly and well-structured. An online store should take its cues from a brick and mortar. If you walk into Nancy’s Art Store and there’s paint dripping out of tubes, canvases strewn about the floor and a general un-organization, you’re much more apt to walk out. The same applies for an Ecommerce customer.