Why Guerrilla Marketing?
In order to understand why you should contribute a budget to a guerrilla marketing campaign in generating business for your company, you first need to know what it is.
Guerrilla marketing is: best suited for small businesses and entrepreneurs. It is a way to promote your business on a very low budget… the key to an effective guerrilla marketing plan is that it must be creative, unconventional and capture your target audiences attention.
With the recent effects of the economy, ending of 2008, many companies are slowing their marketing efforts and not focusing on either their existing customers or potential new customers. What this means to you is that you have a pretty large captive audience waiting to hear from you and why they should do business with you. If it costs you significantly more money to get a new customer than an existing one, why not attract new customers with guerrilla marketing tactics? Guerrilla marketing gives you the biggest bang for your buck… if done effectively.
Some examples of guerrilla marketing are:
- Create a billboard for anyone to see
- Post an advertisement on Facebook, Myspace, etc…
- Get an article written about your company in the daily newspaper
- Send a direct mail piece with nothing in the envelope
And remember, people dont buy features, they buy benefits. For more ideas, access to resources and additional support in marketing your business, contact J.M. Field Marketing.