Warning: You’re Losing Money by Not Using Coupon Programs
QR codes, mobile newsletters, store emails, coupon apps and even grocery store apps can help you save tons of cash these days. But, it wasn’t too long ago that coupon cut-outs, newspaper clippings, and stuffed binders full of deals were the normal way to save. And although this penny-pinching method may not be the norm today, couponing is still alive and well as shown on TLC’s Extreme Couponing, where frantic math paves the way for incredulous savings on 80 bottles of ketchup.
Direct Marketing 101: Are Direct Mail Coupons Dead?
The big reason why print coupons are slowly becoming less admirable is due to the introduction of E-coupons, electronic coupons that can be accessed via the digital world. So, why is it that E-coupons and digital coupon programs are highly preferred and used over traditional clipping? One monumental reason is that they are easily accessible. Most deals and savings primarily come from purchased newspapers, magazines and flyers. Instead of paying to receive coupons, wouldn’t it be easier to redeem them from the comfort of your mobile device or computer? With E-coupons and virtual coupon programs, more and more people are surfing the web for deals and using apps on their phones. Another influential reason for the rise in E-coupon use is mobility. The fact that individuals can download apps from their favorite retailers through their cell phone is a giant advantage. Electronic coupon programs like RetailMeNot, Cellfire, Groupon, LivingSocial and more are providing ways for people to digitally save and ditch the paper-clipping.
Like it or not, E-coupons are finding a way to grab our attention in many different ways that good old paper coupons can’t keep up with. How many times do you throw out all the promotional advertisements and blurbs that come in the mail? Admit it, you may glance at it for a millisecond then proceed to discard it in the trash because it didn’t grab your attention or because it doesn’t apply to you. A genius feature of digital coupon programs and apps is that they push people toward acting on their impulses while also appealing to them. Instead of being sent irrelevant flyers and discounts you don’t care about, these mobile apps can send you deals on items and services you already purchase and allow users to browse through deals and discounts that they actually want or need.
Use Direct Marketing to Your Advantage: Making Coupons Work for Your Business
With more and more people downloading deal apps, E-coupons and email marketing are a great way to promote your business and get noticed. A local business, say, a spa, computer repair service or yoga studio, can benefit from their target audience searching for deals on sites like Groupon or LivingSocial by offering a deal that can in turn create a return customer.
A great thing about these types of electronic coupon programs is their quick delivery and promotion of impulse purchases. Businesses are able to advertise their company or product on these websites and take advantage of the increased traffic from users as well as rapid consumer sales.
So, although you might not be pitching your product to that Midwestern mom with a penchant for 130 tubes of toothpaste, E-Coupons and other various digital coupon programs are a great direct marketing strategy because they are more attractive to your customers, easily manageable, and quickly implemented.