Types of Direct Mail

What do you think of when you hear the term “direct mail”? Junk mail, right? Well, that’s not exactly correct.  Direct mail is a proven way to grow your clientele and increase your revenue. It accounts for billions of dollars in business every year. And, companies such as Victoria Secrets and Sears use direct mail to target their customers.

Before you start your next direct mail campaign, you need to ensure that you have a strong mailing list. This will help make your campaign a success.  Here are several of the best direct mail options available to you.

Letter Packages

The standard direct mail package is an envelope with letter and a response device such as an order reply form with envelop or a business card.  You can also include a brochure or booklet about your company. The letter is the most important part of the package because this is the part that people read first. It’s best to have the letter personalized with the recipient’s name than to send out a generic letter that says “dear resident.” Letters are the most popular way to reach new prospects. It has historically generated the highest response rates in non-catalog direct mailing

Postcard Packages

They are an affordable way to get your message across. Postcards are available in a wide range of sizes from the 4 by 6 to 6 by 9 and the oversize 6 by 11 card.  They allow you to grab your target audience’s attention and promote a new service or product, sale, contest or sweepstakes. Postcards are easy to print and have a lower postage rate.

Catalog packages

Catalogs are perfect for companies that offer multiple products. You should place your popular items in the front pages to entice your customers to keep flipping through your catalog. Most companies prefer to send catalogs to existing customers.  Catalogs vary in size and can be custom-designed to suit your company’s specific needs.

Flyer Packages

This single sheet of paper is an excellent direct mail piece. Flyers are a simple yet effective way to promote your business and sell your products or services. They will keep your mailing light and uncomplicated. Flyer packages feature an envelope and a flyer. This will allow you to distribute your message locally, regionally and internationally.

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Types of Direct Mail was last modified: December 17th, 2014 by J.M. Field Marketing
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