Top 5 Spring Cleaning Tips for your Business
Spring has arrived and while it’s still snowing in a few states, it’s still a good time to do some cleaning. I’m not talking about the Spring cleaning you do at home although you should probably add that to your list too. I’m talking about taking the time to tidy up your business. Here are some tips for Spring cleaning your marketing strategy:
Update your marketing materials
As your business continues to evolve, so should the marketing materials you use to promote your company. When was the last time you updated the brochures, catalogs or postcards you send to customers?
Review your website
Do all the links on your website still work? Is the content still up-to-date and relevant? Is it easy for customers to reach you? You should review your website to ensure that it continues to be effective in educating your customers about the products and services you offer. Spring is also a good time to update your online presence i.e. your Facebook and Twitter and make sure your online presence is complete and reflects accurate information about your business.
Send your customers discounts or coupons
Spring is all about waking up your business and getting customers to start using your products or services more after a long cold winter. Entice them to visit your store/office by offering discounts for referring their friends and family to you.
Explore new social networking avenues
It might seem that every week a new social networking website is launched and it can be difficult to keep up, but being aware of what’s going on in the social networking world could mean that the next hot networking site could be the perfect tool for you to connect and market to customers.
Clean out your office
Yes, the office. By reducing the piles of paperwork on your desk and in your office you can become much more productive. Also getting rid of old computer monitors and furniture you don’t use anymore is a good way to free up space in your office.
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