Marketing Your Business Products & Services
If you’re a business owner, marketing executive or sales representative, then you are most certainly contemplating what your marketing strategy will be…
Amongst the many options available, some thoughts you might be having are:
- How much should I spend?
- What will I spend my marketing budget on?
- Who will I target?
- What are my expectations?
Whether you’re new to marketing or a marketing pro, things can be a little overwhelming. To help get you started, you need to have a plan and here are a few tips to get you pointed in the right direction.
- Identify what you hope to accomplish, your goals and objectives
- Identify who you want to target
- What is your marketing budget?
As a guide, a sufficient amount of money to start with for your marketing budget should be between 5% – 10% of your expected sales. Try to spread out your budget over the course of a longer period of time rather than one massive marketing campaign done in less than 1 – 2 months. Remember, the key is to keep your business in the forefront of your prospective customers.
One critcal component that is often overlooked is branding. Think about companies like: FedEx, Microsoft, Apple, Target, Virgin… they all have fantastic branding and marketing strategies. What makes their brand stand out in your mind?
Several strategies to take when marketing your business are:
- Create a flyer by using a qualified graphic designer.
- Get a web site for your business using SEO and other web-design strategies.
- Use a call center to develop an outbound call campaign.
- Customize promotional products for guerrilla marketing such as: shirts, hats, pens, etc.
- Develop a direct mail marketing campaign.
Whether your business is being impacted by a recession or not, you need to market your products to create awareness to your potential customers, which will ultimately lead to sales for your company. Developing a marketing plan is like driving across the United States… without a road map or a plan, you’ll never reach your destination.
Feel free to contact J.M. Field Marketing for more information or ideas on how to market your business!