Direct Marketing Questions:
Guess What? Spam Emails Turn Customers Away
If you do not want to scare customers with direct marketing and allow them to question your credibility, there are some direct marketing rules that you should follow. The first rule is do not create your advertisements into spam emails! If it helps, think of what you would do if you opened up an e-mail or envelope and noticed misleading information inside. What I mean by misleading information is fake bills or offers that can be considered spam emails.
Refrain from being the type of marketer that sends out mail in a spam email format, unless you’d like it thrown in the trash. The worst action you can do in direct marketing is trick customers into thinking your business is something that it is not. Do not send customers fake bills, don’t hide rules and regulations from them and do not be sneaky.
How to Make Your Emails Not Appear as Spam
With direct marketing, strengthening your consumer base is key. In an ideal world, your potential customers should trust you and you can’t do that by sending spam emails to customers. See to it that you are being honest and completely upfront with customers when offering direct marketing, so you have a chance of increasing your response rates. You can also ensure customer happiness and trust by limiting buzz words. It is alright to be a little sales-y, but too much of that lingo will make them uninterested.
Another direct marketing tip to add to your list is not to confuse customers. If your ad is confusing and the point of the offer is hidden, customers are going to ignore it and move on. Within a few seconds of viewing your ad, the customer should be able to recognize your niche and understand the offer. If there’s one thing that people love with direct marketing, it’s pictures. Graphics can be extremely convincing, so definitely be sure that you include eye-catching images in any of your direct marketing.