Logo Design 101

If you need a plumber you wouldn’t call an electrician. So, if you need a market friendly logo you should... View Article

Posted by February 9, 2012

Can BP Rebrand?

Since the oil spill in the Gulf of Mexcio, BP has become synonymous with a few choice words including disaster. With all of this negative publicity, there aren’t many avenues for BP to create positive associations to their brand. But that doesn’t mean they haven’t tried.

Posted by September 7, 2010