Can BP Rebrand?

Since the oil spill in the Gulf of Mexcio, BP has become synonymous with a few choice words including disaster. With all of this negative publicity, there aren’t many avenues for BP to create positive associations to their brand. But that doesn’t mean they haven’t tried.

Posted by September 7, 2010

The Creative Calling

Creativity is a technique that cannot be learned; you cannot wake up one morning and decide that you want to be creative. It is a skill everyone is born with, that needs to be nurtured to ensure that it grows. Many people overlook the importance of creativity and the impact it as on everyday life.

Posted by February 26, 2010

The Importance of a Good Logo

Your logo is often the first impression customers have of your company, so what does your logo say about your business. A good logo should not only have a clean and professional look, but it should also fit the company’s brand identity.

Posted by February 18, 2010