Types of Direct Mail
What do you think of when you hear the term “direct mail”? Junk mail, right? Well, that’s not exactly correct.... View Article
January 7, 2010
What do you think of when you hear the term “direct mail”? Junk mail, right? Well, that’s not exactly correct.... View Article
January 7, 2010I believe that email marketing messages are an effective part of a company’s overall marketing strategy. The trick is getting... View Article
December 23, 2009Remember those late night infomercials that told you to call this 1-800 number NOW to receive a free gift with your purchase if you order within the next 10 minutes. Well, like that infomercial your website or marketing material needs a call to action.
December 16, 2009When it comes to Marketing, and it often does, who you market to can the difference between a successful campaign and a failure. This may sound obvious, but I have often experienced that quantity is valued more than quality.
November 20, 2009Email marketing has significantly changed the way companies market to consumers. But four marketing experts in a DMNEWS article say that direct marketing is still an effective way to market to consumers because it uses one-off communication to compel your target audience to visit your website or retail store.
November 16, 2009
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