Types of Direct Mail

What do you think of when you hear the term “direct mail”? Junk mail, right? Well, that’s not exactly correct.... View Article

Posted by January 7, 2010

Creating an Effective Call to Action

Remember those late night infomercials that told you to call this 1-800 number NOW to receive a free gift with your purchase if you order within the next 10 minutes. Well, like that infomercial your website or marketing material needs a call to action.

Posted by December 16, 2009

Marketing 101

When it comes to Marketing, and it often does, who you market to can the difference between a successful campaign and a failure. This may sound obvious, but I have often experienced that quantity is valued more than quality.

Posted by November 20, 2009

Direct Marketing is still a Hit

Email marketing has significantly changed the way companies market to consumers. But four marketing experts in a DMNEWS article say that direct marketing is still an effective way to market to consumers because it uses one-off communication to compel your target audience to visit your website or retail store.

Posted by November 16, 2009