Learning from the Marketing Genius Behind the Harry Potter Brand
Few book turn movies have had the widespread success of Harry Potter. The brands success stems from the captivating Harry... View Article
January 13, 2011
Few book turn movies have had the widespread success of Harry Potter. The brands success stems from the captivating Harry... View Article
January 13, 2011Every year hundreds of thousands of comic book fans come out in droves to attend Comic Con. Almost everyone at this convention has heard of Warner Bros, but that doesn’t stop them from utilizing the opportunity to create more brand awareness and maintain their well-known brand identity.........
August 5, 2010The holidays are known for gift-giving and showing appreciation, be it Christmas, a birthday or Father’s Day. We all want to be given a gift for doing a good job, so incentive programs are always received with delight and enthusiasm by employees. But when you design your incentive market, you need to make sure that the program is clear and simple.
July 8, 2010When was the last time you saw a major marketing campaign centered around a vegetable, let alone one that many... View Article
June 28, 2010Promotional products are exceptional marketing tools for building brand identity. When you giveaway a promotional product that has a unique... View Article
June 17, 2010
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