Comic Con and Warner Bros: Marketing to your Audience

Every year hundreds of thousands of comic book fans come out in droves to attend Comic Con. Almost everyone at this convention has heard of Warner Bros, but that doesn’t stop them from utilizing the opportunity to create more brand awareness and maintain their well-known brand identity.........

Posted by August 5, 2010

How to Market an Incentive Program

The holidays are known for gift-giving and showing appreciation, be it Christmas, a birthday or Father’s Day. We all want to be given a gift for doing a good job, so incentive programs are always received with delight and enthusiasm by employees. But when you design your incentive market, you need to make sure that the program is clear and simple.

Posted by July 8, 2010