No doubt Gap will receive a large amount of consumer data in its “Gap Casting Call Sweepstakes” which encouraged parents to submit a photo their children for a chance to win three spectacular prizes. The Gap sweepstakes worked because they targeted potential buyers of their products, the parents.
June 2, 2010Many companies utilize different types of marketing campaigns to promote their company. Yet they don’t integrate them. For instance, a direct mail campaign is great, but if during your campaign you also send eblasts to your customers, invite them to an [.]
February 26, 2010At what point are they going to stop and realize that maybe they missed it? Here we have Taco Bell spending... View Article
January 12, 2010What do you think of when you hear the term “direct mail”? Junk mail, right? Well, that’s not exactly correct.... View Article
January 7, 2010I believe that email marketing messages are an effective part of a company’s overall marketing strategy. The trick is getting... View Article
December 23, 2009
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