No doubt Gap will receive a large amount of consumer data in its “Gap Casting Call Sweepstakes” which encouraged parents to submit a photo their children for a chance to win three spectacular prizes. The Gap sweepstakes worked because they targeted potential buyers of their products, the parents.
Posted by
June 2, 2010
Many companies utilize different types of marketing campaigns to promote their company. Yet they don’t integrate them. For instance, a direct mail campaign is great, but if during your campaign you also send eblasts to your customers, invite them to an [.]
Posted by
February 26, 2010
At what point are they going to stop and realize that maybe they missed it? Here we have Taco Bell spending... View Article
Posted by
January 12, 2010
What do you think of when you hear the term “direct mail”? Junk mail, right? Well, that’s not exactly correct.... View Article
Posted by
January 7, 2010
I believe that email marketing messages are an effective part of a company’s overall marketing strategy. The trick is getting... View Article
Posted by
December 23, 2009